About Frank Davis

Broken Arrow, Ok 74014

Marketing / SEO Specialist Profile

Creative and growth-focused professional; expert at devising and implementing marketing plans with aim of exceeding customers' expectations and building the credibility of brands. Adept at preparing and maintaining robust marketing procedures as well as leading advertising, product design, and marketing campaigns with a keen focus on maintaining brand positioning. Skilled in collecting and analyzing sales as well as Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, and cost per click. Well-versed in coordinating with developers to optimize Web site architecture, server configuration, and page construction for search engine consumption and optimal visibility. Remarkable acumen in building and directing cross-functional teams and improving service levels while establishing strategic alliances.

Areas of Expertise

• Marketing Operations Management

• Brand & Business Development

• Product & Service Marketing

• SEO Optimization

• Campaign Organization

• Content Creation & Storytelling

• Team Training & Leadership

• Profit & Revenue Optimization

• Accounts/Project Management

• Customer Acquisition & Retention

• Vendors & Stakeholder Engagement

• Sales growth & Analysis

Career Experience

Classic Auto Group, Northeastern, OK                                                                                                                             2010 – Present

Freelancer – Internet Marketing

Develop suitable digital marketing strategies based on client's business models. Evaluate brands' target customers to identify social media channels for enhancing customer engagement. Oversee management of email and email security protocols as well as streamline work processes by coordinating with internet marketing vendors, implementation, and management of endpoint security through Trend Micro.

• Increased business efficiency by administering CRM (Vin Solutions) and vehicle management system (VAuto).

• Developed and executed solid processes and procedures for the management of consumer inquiries for a combined average of 11,000 inquiries per month for seven locations.

• Generated 11K inquiries per month and 100,000+ unique relevant visitors on average via SEO tactics and implementation.

Quantus Creative, Tulsa, Ok                                                                                                                                                        2011 – 2014

CEO

Devised high-quality business strategies and plans ensuring alignment with short-term and long-term objectives. Led and motivated subordinates to advance employee engagement and built high performing managerial team. Improved company recognition by establishing, planning, and implementing an overall digital marketing strategy. Prepared and managed digital marketing budget and forecasted sales performance trends. Delivered exceptional assistance to business owners with improving business by creating websites, driving quality traffic, and converting relevant traffic.

• Boosted brand awareness by executing SEO strategy along with social media.

• Generated revenue by providing IT services nationwide.

• Created a professional team of website developers, SEO, and SEM specialists and managed the successful sale.

Tulsa Websites and SEO Services                                                                                                                                              2008 – 2011

CEO

Created dynamic websites that converted relevant traffic and expanded customer traffic through SEO and PPC marketing. Assisted in the formulation of strategies to build lasting digital connections with consumers. Provided creative ideas for content marketing and updated the website. Teamed up with designers to improve user experience. Measured the performance of digital marketing efforts using a variety of web analytics tools. Reviewed financial and non-financial reports to devise solutions or improvements.

• Optimized business profitability by designing websites for search engine optimization and name branding.

• Achieved customer satisfaction and retention by delivering exceptional services.

Jim Glover Chevrolet, Tulsa, Ok                                                                                                                                                2006 – 2008

Director Of Internet Sales

Surpassed monthly sales targets and earned maximum profit margins for the organization by using innovative approaches. Streamlined work processes by guiding, instructing, and leading sales team personnel and assisted in organizing all sales activities regarding internet sales. Supported internet salespeople in various customer interactions ensured customer satisfaction and provided a positive purchasing experience.

• Met business objectives and deadlines by directing marketing and sales operations.

Sonic Automotive, Tulsa Ok                                                                                                                                                                 2004-2005

Internet Sales Manager

Worked with a broad spectrum of consumer inquiries resulting in top sales for Sonic Automotive in 2005.

Jim Glover Chevrolet, Tulsa Ok                                                                                                                                                          2001 -2004

Internet Sales Director

Successfully built a profitable internet department consisting of six salespeople. Built profit center for Chevrolet dealership in the beginning stages of internet marketing by implementing new CRM and vendor products.